Does audience play an active role in the production of meaning in popular music?

‘Music is a form of communication and popular music, as its very name suggests, always has an audience.’(Shuker, R, Understanding Popular Music, 2001, p36) I think that to some extent audience does play an active role but audiences select their ‘cultural or leisure texts from what is available to them, and the nature of the market is determined by more than the constitutive qualities of its potential audience.’ (Shuker, R, Understanding Popular Music, 2001, p36) The suggestion that the baby boom had a great impact on the success of rock and roll for example doesn’t seem to add up as those born after World War Two would not have been old enough to appreciate rock and roll music – it wouldn’t be till the late 1950’s and early 1960’s that they would be able to enjoy and have an interest on music. I believe that whatever popular music an audience is born in to is what they will enjoy. Just like in the 1950’s the audience was interested in rock and roll music and today a teenage audience wouldn’t be interested in this type of genre and would prefer say r ‘n’ b or rap music for example. Audiences take advantage of the music which is available to them but obviously they are still essential to the success of popular music and still play a slight role in the production of meaning in popular music.